Why Vacant Houses and Vacant Spaces Don't Sell Homes

 

So, you're thinking about selling your house or property, and you've heard that vacant houses and vacant spaces don't sell homes. You might be wondering, "Is that really true?". Let’s talk about how the absence of furnishings and personal touches can hinder the sale of a property.



The Empty Canvas

Vacant houses and spaces are often compared to blank canvases, waiting for the next owner to fill them with life, personality, and purpose. However, this blank slate can be a double-edged sword in the real estate market.

The Lack of Visual Appeal

One of the most evident reasons vacant houses struggle to attract buyers is the lack of visual appeal. When a potential buyer steps into an empty property, they are greeted with empty rooms, bare walls, and blank spaces. This blank canvas may appear lifeless, cold, and uninspiring. The absence of furniture, decorations, and personalization makes it challenging for potential buyers to imagine themselves living in the space.

Scale and Perception

Vacant properties often suffer from a skewed perception of scale. Without furniture and decor to provide context, rooms can appear smaller than they actually are. This misperception can deter potential buyers who feel that the space will not adequately accommodate their needs. In contrast, a furnished home helps buyers gauge the true size of each room and envision how their belongings would fit.

The Emotional Connection

Buying a home is a extremely emotional decision for most individuals. It's not just about investing in a structure; it's about finding a place where they can create memories, express their personality, and establish a sense of belonging. Vacant properties struggle to evoke the emotions and feelings that furnished homes can effortlessly inspire.

Difficulty Establishing Lifestyle

Many buyers seek to understand how a property can fit into their lifestyle. A vacant home does not provide the opportunity to showcase the versatility of different rooms and spaces. Staging, the process of furnishing and decorating a property to highlight its potential, allows for the creation of a narrative that resonates with potential buyers.

The Power of Imagination

Leaving a property vacant essentially asks potential buyers to use their imagination to fill in the gaps. While some buyers possess a vivid imagination, many prefer a more straightforward and compelling buying experience.

Mental Hurdles

Vacant properties can present mental hurdles for potential buyers. They may struggle to see past the empty rooms or become fixated on minor imperfections. Furnished homes, on the other hand, provide a more complete and distraction-free view of the property.

A Unique Perspective

Furnished homes provide a unique perspective. They show buyers what's possible and encourage them to see the property as their future home. By eliminating much of the guesswork and showcasing the property's potential, staging simplifies the decision-making process for buyers.



The Importance of Staging

Staging is a powerful tool in the real estate industry. It involves furnishing and decorating a vacant property to make it more appealing to potential buyers. Here's why staging matters.

  • Creating a Vision: Staging helps potential buyers visualize how they can use the space. It creates a lifestyle that aligns with their aspirations, allowing them to see themselves living there.

  • Highlighting Features: Staging can draw attention to a property's best features, whether it's architectural details, built-in storage, or a breathtaking view. It helps buyers see the value in the property.

  • Professional Touch: Professional stagers have the expertise to transform a vacant space into an aspirational home. Their attention to detail and knowledge of current design trends can make a significant difference in a property's appeal.


The majority of properties benefit from staging and presenting a more complete and inviting package to potential buyers. It's about creating an emotional connection, showcasing a lifestyle, and simplifying the decision-making process. So, if you're looking to sell your property, consider the power of staging and the difference it can make in attracting the right buyer.  

 
Kylie Espandiar